Jim Kukral - Latest Comments in Your Brand Is Defined By Your Audience Expectations

Re: Your Brand Is Defined By Your Audience Expectations

Ahsan R. Shami — Tue, 24 Apr 2007 13:22:12 -0000

I completely agree with you re: expectations.

I've posted a pretty similar opinion, though longer, on my blog, but I'm not sure it's appropriate to link to it in your comments (is it?).

Re: Your Brand Is Defined By Your Audience Expectations

Jim Kukral — Tue, 24 Apr 2007 07:09:17 -0000

Becky, you would know! Great blog.

Re: Your Brand Is Defined By Your Audience Expectations

Becky Carroll — Mon, 23 Apr 2007 19:49:36 -0000

Customer expectations are huge, whether you have a blog or a business. When you are meeting expectations, all is well. When you exceed them, you start to move to customer delight and WOM. When you miss meeting expectations, you have a lot of clean-up to do!