DISQUS

Jim Kukral: Your Brand Is Defined By Your Audience Expectations

  • Becky Carroll · 2 years ago
    Customer expectations are huge, whether you have a blog or a business. When you are meeting expectations, all is well. When you exceed them, you start to move to customer delight and WOM. When you miss meeting expectations, you have a lot of clean-up to do!
  • Jim Kukral · 2 years ago
    Becky, you would know! Great blog.
  • Ahsan R. Shami · 2 years ago
    I completely agree with you re: expectations.

    I've posted a pretty similar opinion, though longer, on my blog, but I'm not sure it's appropriate to link to it in your comments (is it?).