Also. Due to (general) better education, increased salaries, and more foreign travel (I am writing from the UK, I am sure it is the same or similar to the USA), consumer groups are now getting more dispersed / more difficult to pin down.
And where as consumers, say in the 1980's, where more into aquiring products for products-sake, contemporary consumers are more into aquiring lifestyles and life experiences.
And, lastly, new media has proliferated the ways that brands can be communicated to their audiences. Compared to traditonal media such as terrestrial TV, radio, print, and so on, the mind boggles at the ways brands can now be communicated to their audiences over the internet, mobiles (cell phones), digital TV and other types of new media.
It now so much more organic. So much more complicated!
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Also. Due to (general) better education, increased salaries, and more foreign travel (I am writing from the UK, I am sure it is the same or similar to the USA), consumer groups are now getting more dispersed / more difficult to pin down.
And where as consumers, say in the 1980's, where more into aquiring products for products-sake, contemporary consumers are more into aquiring lifestyles and life experiences.
And, lastly, new media has proliferated the ways that brands can be communicated to their audiences. Compared to traditonal media such as terrestrial TV, radio, print, and so on, the mind boggles at the ways brands can now be communicated to their audiences over the internet, mobiles (cell phones), digital TV and other types of new media.
It now so much more organic. So much more complicated!