Jim Kukral: Web Video Advertising - How Much Does It Cost?
Saoirse
· 1 year ago
Thank you for this information, its really helped with my advertising work at college, especially when I tried to get in contact with these sites asking for a quote and they all ignored me! x
Brett Hill
· 1 year ago
Jim,
I see you are covering the CPM end of things but what about low fixed monthly video advertising. I truly believe www.hotpluto.com will provide options that allow more of the 25 million small companies out there afforable, mobile and far reaching video ad campaigns. Afterall, aren't the Fortune 2000 company's really supporting the market out there?
I am the advocte for the little guy/gal if you consider SBC's defintion of the "small company" is 500 or less employees. I see them as small to medium when you figure there are really about 15000 companies in the U.S. that fall into the large category.
We provide a site that creates content and a site that hosts that same content in the form of a Video Advertising Marketplace. We believe in time that it will catch on--especially when you cosider sooner or later all company's out there will need to have a video pressence on the Net.
CPM was the model for banner advertising and does not have to be the exclusive way to monitize the video advertising industry online. Television advertising has been cost prohibitive to many of those so-called "small businesses" out there. Many of these CPM campagins cost as much as television advertising; case and point--YouTube with the $50k minimum campaign. Video Advertisers can post up to 7 videos on Hot Pluto, post to multiple categories, post their complete business description, get rated by consumers, talk directly to consumers, create and offer online discount coupons and track web statistics--and advertisers on Hot Pluto can do this for 83 years with the same money they would spend with YouTube for 1 campaign! Does YouTube even offer what Hot Pluto does for Video Advertising?
All Comments
I see you are covering the CPM end of things but what about low fixed monthly video advertising. I truly believe www.hotpluto.com will provide options that allow more of the 25 million small companies out there afforable, mobile and far reaching video ad campaigns. Afterall, aren't the Fortune 2000 company's really supporting the market out there?
I am the advocte for the little guy/gal if you consider SBC's defintion of the "small company" is 500 or less employees. I see them as small to medium when you figure there are really about 15000 companies in the U.S. that fall into the large category.
We provide a site that creates content and a site that hosts that same content in the form of a Video Advertising Marketplace. We believe in time that it will catch on--especially when you cosider sooner or later all company's out there will need to have a video pressence on the Net.
CPM was the model for banner advertising and does not have to be the exclusive way to monitize the video advertising industry online. Television advertising has been cost prohibitive to many of those so-called "small businesses" out there. Many of these CPM campagins cost as much as television advertising; case and point--YouTube with the $50k minimum campaign. Video Advertisers can post up to 7 videos on Hot Pluto, post to multiple categories, post their complete business description, get rated by consumers, talk directly to consumers, create and offer online discount coupons and track web statistics--and advertisers on Hot Pluto can do this for 83 years with the same money they would spend with YouTube for 1 campaign! Does YouTube even offer what Hot Pluto does for Video Advertising?
Just my 2 cents with a litle shameless promotion!