DISQUS

John Ebbert · 2 years ago

Seems to me that Google is letting the Publishers absorb the risk again (with CPA or PPA or whatever Goog calls it), while they just sit back and collect the dough. At what point does Google try to partner with the publisher? After all, without the publisher, Google loses its almighty power. At ContextWeb, we're opening things up for the publisher. They're going to get a guaranteed CPM - the publisher tells us what CPM they want from their ad network - and they can still work with AdSense.