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Still: I don't think they will "die" - they'll just lose some influence and "awe-ness." If I run into Scoble now, I don't need to be a fan boy, I can just talk to him blogger-to-blogger.
I think Scoble (above) also knows that the A-list isn't going to die. Situations and circumstances just don't disappear overnight. So - unless everyone goes Calacanis on us, tomorrow's techmeme will still be dominated by a few and I'll still feel "privileged" when I occasionally get on.
I think anything that will help the blogosphere mature is a good thing. We still need to grow up and into our own clothing, so to speak.
But I also don't think the A-listers are going to "die." They will always be around - and I think Scoble knows this. Circumstances don't change overnight - so unless they all go Calacanis on us, I expect there will always be A-listers.
That said - they might be less important than A-listers are today. And that's good. Next time I run into scoble I can speak to him blogger-to-blogger instead of blogger-to-fanboy.
Not sure I completely agree; although there is definitely a leveling in the influence sphere thanks to the Internet. More so, it seems to follow a very Hollywood-esqe cycle. There's just a new generation of A-listers/Digirati whatever you want to call them.
You've got the democratization of tools and technology. It's not so exotic to put up videos and podcasts anymore.
And the companies releasing the latest Web 2.0 vapor service stopped making these guys the gate keepers. The invites started going to the unwashed masses, too.
Not to mention that the "a-list" shifted from being cutting edge to tacky and entitled. A smarmy bunch with multiple devices on their belts and inside jokes.
In the end, they were the last to realize the punchline, for it was them.
To me, the a-list is all about aggregation and sorting. People like Steve Rubel or Louis Gray or Wayne Sutton are "a-listers" for me b/c of the info sorting they do. However, they don't play the drama games, so they're not San Fran style a-listers. Like you said, that notion is becoming very subjective.
Regardless, my wife will always look at me like a loser when I try to fill her in on the latest exploits of Puppet Shel b/c this stuff just doesn't matter outside our little bubble.
As Hugh McLeod (is he an a-lister?) drew, "Change the world or go home."
Sam
On the other hand, Scoble has managed to hijack the the discussion of this post on FriendFeed. Someone is obviously paying attention to him.
Like everything, the..., well downward is the only word coming to mind, distribution on social networks follows a well worn path that others have faced with the increased penetration and use of that cliché, the Net. That this has happened to the a-list was inevitable.
I think this also happened because these folks were not doing anything to adopt to the changes around them--their relevance was lost to the passage of time and technology. They did not adapt but instead used the time they had, not to grow, but to indulge in, especially in Arrington's case, an themselves and who they had become.
Other forms of distribution have made access to information easier, but I still think people want a home base... the question is really where that home base will land.
Great post and great opinions... thanks for sharing.
Thanks for this great post, just stumbled it :-)
Look at Lewis Grey (just an example, I don't know him but his writing is ok.) Who is he and why should we care? Just because someone with a lot of followers says he is worth a read doesn't mean he's worth our time. The masses blindly follow because they are told to. Take very little reputation to sway peoples attention. Interesting to see how this will all shake out over time and we get past the ongoing echo chamber effect.
Some bloggers will always post 10x a day, the usefulness of this schedule will become less important to most readers. Think NYT op-ed page.
People love the quickness of blogs, but I would does that help them do you job better or become more efficient or make more money? Not for the majority of readers.
Maybe I'm too focused on the post-anytime nature of blogs today, but still, I'd rather read and write longer though pieces than 150 words several times a day. Still, I think today's A-listers are brealy breaking the surface. Just wait until blog translation services start to emerge and China is reading you.
A-Lister's drinking fountains; non-A-lister's drinking fountains. It's 1950's America redux.
Good riddance to the "A-List".
http://getreal.corante.com/archives/2005/06/01/thought_leadership_and_the_twoordersofmagnitude_overload_conjecture.php
Scoble is a good example. He has his 15 minutes of fame, and then some. But - and I don't mean to be at all disrespectful - Scoble's biggest advantage a few years ago was he worked for Microsoft and had extraordinary latitude in what he write about. Then, the novelty wore off so did Scoble's act.
Meanwhile, other interesting voices came on the scene that while they may not have had the same access as Scoble, they brought something different to the table.
It may not be that the A-list is dying as much as it's being supplanted or infiltrated by new people.
Mark
Being considered A-List puts you in a position to get things others can not. We are deeply aware of this (especially if we don't have access to things that we want access to). And that brings up envy and greed, and a whole pandorian box of stuff to face.
This is why grassroots movements are so powerful and why the online world scares old media so much...they can't keep their position's entrenched anymore. Change this fast is something their entire world can't cope with, and they are quite aware that they are becoming rapidly obsolete.
There will always be an A-List. We will simply replace Scoble and Calacanis with Louis Gray and Corvida. Honestly. It's like none of us ever suffered through sociology 101.
-Craig
They really think they are the "A Team". They are the nothing team.
Because of this post I am going to stop following them on Twitter. I suggest you do the same.
The reality is that TechCrunch is a piece of SH__ site now. You can get much more relevant information on other blogs. Did you see the site this week? I thought I was on Apple.com
Great - Great article!
I hope you are right that the A list is fading away, though I think that's too optimistic. Link patterns really favor the initial bloggers, and they like to stick together. That said I am a big fan of Scoble and think he has done a lot to bring new people into the mix thanks to the way he links out and produces such a huge volume of content and does not use the strategic, commercially driven linking we find at most of the other top blogs.
it really was just one dude's blog anyways
funny how there isn't much follow up on FF, who's afraid of big Mike Woooooooooooooo
perhaps an over investment in TC has happened over the last little while
i'm calling this TC50 the last one
that's not to say that Mike and JC aren't smart dude's, they are thought leaders, but they're not sergey and larry
There will always be people whose voices we listen too - and always be those whose voices are more popular at any given moment than others.
Internet "A-Listers" are not unlike Football stars - any given season, there are some who are breaking all the records and getting all the headlines.
But you've mentioned some names that I think more relate to "Hall of Famers" - because whether or not they are setting the record this season, their names will be remembered and written about for years to come.
The metaphor really works for me, because there are always hot new quarterbacks or runningbacks or receivers - but they may not live up to the hype, or they may not have had any hype, but have come from a walk-on at training camp to being MVP at the SuperBowl on any given year. Still, it takes time to see whether or not someone will have the kind of game that makes you remember them past this season.
The "A-list" you mentioned were more like the Joe Namaths and Jerry Rices and Mean Joe Greens of the blogosphere. We'll have new "A-listers" but whether or not they'll be Hall-of-Famers remains to be seen.,
And that just ain't too interesting...
In the future, I think I will see a lot of independent and niche-driven "Mini-A-Lists" if you will... but looking to a small group of people that end up as celebrities will never go away. It's the way of the world.
PS. oh the comments are down there below this field. Nevermind.
Now its five years latter. The professional journalists have adopted the medium, writing quality content on a regular basis is hard, and for most of the audience the novelty has warn off and they are back to work and don't have the time or interest to read sub par content.
There's probably a natural arrogance that tends to go with being on an A list of any sort, but if those on it don't learn to flow with the tide, they go the way of the dinosaur!
This is what i agree with entirely -
The a-list died because we’re tired of them and their incessant drama and posturing for attention. We all just decided enough was enough and called bullshit. It was bound to happen.
Paul
And btw - that picture is going to scar me for the rest of my life.
Whether the a-list still includes calcanis and scoble I have no idea. In fact, I unfollowed scoble because he made lots of twitter noise that i couldn't be bothered keeping up with. His breathless excitement was off putting.
Relatively, we're talking 'A-list' inside a very small bowl.