Jim Kukral - Latest Comments in TechCrunch: “Commission Junction & LinkShare Are Screwed”

Re: TechCrunch: “Commission Junction & LinkShare Are Screwed”

Stealth Employed — Mon, 20 Oct 2008 00:17:13 -0000

There is one thing that may not have been considered and that is who Google approves as a publisher. I actually tried to sign up with Google a couple weeks ago and was declined. I was kind of suprised by that because I do well with Commission Junction and Azoogle Ads on many different sites and other marketing campaigns. It definitely added new appreciation to my existing affiliate marketing networks.

Re: TechCrunch: “Commission Junction & LinkShare Are Screwed”

Evan W. — Sun, 18 May 2008 11:22:19 -0000

Google has a long way to go towards breaking into affiliate marketing.

Re: TechCrunch: “Commission Junction & LinkShare Are Screwed”

Paul — Sun, 06 Jan 2008 14:26:45 -0000

I'm still waiting to see if this plays out, but, if Google does get this ramped up in the future it will put a world of hurt on Linkshare for sure.

Re: TechCrunch: “Commission Junction & LinkShare Are Screwed”

Pete — Fri, 06 Apr 2007 19:56:45 -0000

Well as we all know google has many products with varying success. They are no guarantee to win in this space, I have a feeling they are about to be distracted with litagation for awhile thanks to youtube.

Re: TechCrunch: “Commission Junction & LinkShare Are Screwed”

Holger Kamin — Fri, 23 Mar 2007 14:33:56 -0000

* Google and the affiliate networks can and will co-exist. Â The Â
affiliate market is completely different than simply PPC or PPA models.
Lifetime for subscriptions, Views, etc in addition to the creative possibilities...
so it is by no means obvious that Google will be a serious challenger here - or that Â
it even wants to.
* Google's PPA offering is great for smaller publishers who are Â
already using AdSense right now anyway.
* Larger advertisers want much more control and support than Google is Â
offering. Â That's where affiliate networks excel and are clearly superior.
* Making affiliate marketing successful is about more than technology Â
- it takes hard work and a hands-on approach, and that's not Google's Â
style.
* Speaking of technology though, affiliate networks have developed Â
highly sophisticated tracking systems that cover the vast majority of Â
possible scenarios to make sure that partners/affiliates get paid for every Â
qualified lead, sale, or whatever the commission model might be. Â
Does Google have this level of sophistication in its Â
tracking?
* Another point here is the scalability of various channels called multi-channel marketing. The today's sophistication of networs enables some players to manage all possible online marketing partnerships. This alone differs significantly from Google's overal objectives. Here I see them indeed making a pitch for an affiliate network, not only to get the horizontal reach but also to benefit from their overal know how.

Re: TechCrunch: “Commission Junction & LinkShare Are Screwed”

Vlad — Wed, 21 Mar 2007 11:14:48 -0000

Geat post. I really thing Mike rushed on this one!