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Some people have been really badly burnt by paypal and can't access their account, so even if they want to, they can't offer it
Some people think paypal looks like a poor man's option and don't want to appear that way - I think they are mistaken, but its their decision.
PayPal is good when people pay with paypal funds and you see the money right away in your account, while with paying with other funds it will take a while. Creditcard merchant processors will take only a day or two (some times even less than a day) to verify the card and fund the money in your account.
But i agree with you, for webmasters paypal payment option is just great, flexible and easy to use.
2. Exclusive paypal to some target audiences has a diminishing brand affect. The users might be less likely to trust or have an account at paypal.
3. Most traditional DM merchants either have bad past experience with paypal or unchanged negative brand perception, or do not yet know the potential advantages of adding paypal payment as an option to customers.
4. Merchant concerns over sharing stats and customer information (google checkout more a concern)
5. New Marketing vs. Traditional Accounting (internal issues)
Side Note on google checkout is the affiliate sentiment. Some affiliates may not promote a merchant due to concerns of leaks and tracking overwrites. Not that this is a big concern to merchants unless affliate's are a majority of their traffic source.
I know it is a hasstle to re-enter cc information, but I would rather be in control of that and I don't want a third party having that information stored. I do not store any important information on my computer, either.
I have to tell you, I just went through a 4 week horrific pain in the ass exchange with Paypal. The left hand does not know what the right hand is doing. I simply wanted a business account, and I faxed in everything but my blood type (maybe THAT was the problem) while they sat on my money collecting interest.
PayPal does not protect the BUYER. READ the contract. To test it, while I was going through this hastle, I told one of my friends to go ahead and request their money back, cuz heck, my friend might as well earn the interest, not Paypal. Well, guess what, the answer was contact the seller...and the seller (me) could not refund the money because the the account was limited (frozen, while they checked my corp papers -4 weeks? they read slow, huh?)
So THAT is why some people do not use Paypal on their sites, and recently I spoke with a finance director of a college (one of those folks that actually read contracts) and she would not even use it as a buyer because she saw that there really is not protection.
Unfortunately, we are a society of "oh well, whatever" - we don't read contracts cuz we are in such a hurry for the impulse buys. And if nothing goes wrong, I guess that is fine, but when it is bad, it is very, very BAD.
I DON'T UNDERSTAND WHY ANYONE WOULD SUCOME TO "THE MACHINE". WHAT A BUNCH OF APPATHETIC FOOLS WE ARE.
Not me...I am standing strong. WWW.FTHEM.US
I DARE YOU TO.