So true, that's why when we started our blog, we set the prices pretty high, like $200 for a review, which back then was pretty insane for a new blog. But it worked, and people are still buying them.
As long as something is expensive, people will actually see the value of it.
For my software development and project management gigs I allow them to talk to my business manager, aka my wife. She can usually get me $10-20 more an hour than I can. :)
Sage advice... and much different from product pricing where being competitive is the name of the game.
Donna
· 1 year ago
Thanks, I needed to hear that as I am always pricing myself too low...per my mother (LOL). I kept thinking I should apply competitive pricing on my consulting too and look at what others charge for speaking, digital coaching, etc... But that really only applies to products. A product is a product - anyone can duplicate it and sell it too.
But your consulting business is YOU alone. You are selling YOU and what YOU know. And no one can do YOU better than YOU!
John Hunter
· 1 year ago
The recent study of wines and prices show that people do indeed judge things to be superior just because they think it cost more.
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As long as something is expensive, people will actually see the value of it.
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But your consulting business is YOU alone. You are selling YOU and what YOU know. And no one can do YOU better than YOU!
A wine's high price adds to its pleasure, study finds
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