Jim Kukral - Latest Comments in Microsoft Adcenter Labs Tools - Why Bother?

Re: Microsoft Adcenter Labs Tools - Why Bother?

Mar — Sun, 10 Jun 2007 01:42:30 -0000

I used their mispelling tool and generated some greate words for an adcenter campaign. They performed very well - until the "yahoos" at msn rejected them! The thing is, very similar sites are still running under those keywords. I'm not a happy adcenter camper.

Re: Microsoft Adcenter Labs Tools - Why Bother?

Janey Douglas — Thu, 07 Jun 2007 23:41:39 -0000

I guess I do not fill in with the average demographic of your site :-) Something I find very interesting is the thought of being able to advertise at people in certain jobs and incomes - I think that will create real opportunities for advertisers, and further cement the web as a million times better for advertising than offline.

Re: Microsoft Adcenter Labs Tools - Why Bother?

Bill Hartzer — Thu, 07 Jun 2007 16:39:13 -0000

Wow, I haven't seen these tools yet but will go over and check them out after I finish adding this comment. ;)

The demographic data is going to be very very helpful, as I've got a few sites where it great: adding that data to media kits and info I distribute to potential advertisers will help convince them to advertise on the site.

What's really interesting is the fact that there's a lot of 25-34 year olds visiting your site--and apparently it's primarily male (where are all the female web geeks?)