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Microsoft Adcenter Labs Tools - Why Bother?

Started by Jim Kukral TheBizWebCoach · 6 months ago

Have you tried the Microsoft Adcenter Labs tools yet? I just played around with them after reading this blog post ‘Microsoft is really trying‘. Want to know what I learned?

First I tried a tool that is so sexily named Detecting Online Commercial Intention. In other w ... Continue reading »

3 comments

  • Bill Hartzer

    2 years ago

    Wow, I haven't seen these tools yet but will go over and check them out after I finish adding this comment. ;)

    The demographic data is going to be very very helpful, as I've got a few sites where it great: adding that data to media kits and info I distribute to potential advertisers will help convince them to advertise on the site.

    What's really interesting is the fact that there's a lot of 25-34 year olds visiting your site--and apparently it's primarily male (where are all the female web geeks?)
    reply
  • Janey Douglas

    2 years ago

    I guess I do not fill in with the average demographic of your site :-) Something I find very interesting is the thought of being able to advertise at people in certain jobs and incomes - I think that will create real opportunities for advertisers, and further cement the web as a million times better for advertising than offline.
    reply
  • Mar

    2 years ago

    I used their mispelling tool and generated some greate words for an adcenter campaign. They performed very well - until the "yahoos" at msn rejected them! The thing is, very similar sites are still running under those keywords. I'm not a happy adcenter camper.
    reply

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