Jim Kukral: I’m A Geek Marketer & I’m In Demand
Don The Idea Guy
· 2 years ago
Excellent add-on commentary to Rubel's insight. Geek Marketer is as good a title as any (although I tend to prefer my long-running "Idea Guy" moniker.)
I think the real challenge facing companies seeking to hire these non-traditional marketers is that they keep trying to use traditional hiring methods. That's simply not going to work -- and it's not just a matter of offering a higher salary or more vacation days.
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I think the real challenge facing companies seeking to hire these non-traditional marketers is that they keep trying to use traditional hiring methods. That's simply not going to work -- and it's not just a matter of offering a higher salary or more vacation days.
I picked up where you left off and wrote a bit more on the subject in a post on the Duct Tape Marketing Innovation Channel...
http://innovation.ducttapemarketing.com/2007/09...