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There is a huge opportunity with this and you're right companies would pay the $100 per month. We've got three clients right now regularly publishing video content that we full on agree to be on a platform like YouTube Business. But right now, we're in the position of hosting the videos ourselves and building our own branded flash players - costing far more than the $100 per month.
Creating a platform that business don't have to worry about their message being mixed with the UGC crap, having the ability to create private communities, and long-form video. The clients I mentioned have content this is valuable but it is best in a long-form format.
Great insights - it's one of those What The Heck, I Can't Believe This Doesn't Exist moments.
I agree. I can't believe Youtube doesn't have this yet. I wish they'd call me so I could build it for them.
Maybe they do a revamp of Google video and make it more business oriented - if i'm looking for something i can learn from i tend to search there anyway as it is less polluted. Plus i like that Google Video offers the option to openly offer the video as a download to the end user in many cases - that could be a seller too. Instead of 3rd party ripping it from the site, which many people do with YT - be open and say "hey - like this video - it's yours to watch again and again and show to your friends on your iphone"
I think as you say there's a huge market potential for business video - maybe youtube isnt the platform for it is all i'm saying. When it comes to performance and user interface - theres a lot better (allbeit smaller) companies out there - i personally like Vimeo, that could work a lot better IMHO
Even if there was a separate youtube business - i'm sure there'd be some sort of "bleed" between the two. And i bet "the kids" would try and post their dance videos into youtube business just to be funny. :) From what i've seen so far - just keeping copyright infringement off their site seems impossible - so imagine how much time the big G would have to spend moving/deleting content posted in the wrong "area" of youtube - sheesh :)
The type of revamp/ rebrand youtube business would take - it would be almost cheaper taking the same code and rebuilding a whole new platform. Offer options like custom players on a per company basis (Someone does that allready i think - i forget who).
There's def a lot of great ideas here and the potential is huge - just not feeling the youtube aspect of it.
As for kids putting their skateboarding videos on YT business. Um, nope. Nobody except a real business is going to shell out $100/month. Especially some kid.
The potential is huge, isn't it?
But I applaud your Jerry Maguire-esque manifesto.
Who is going to be your Bob Sugar?
Unless something changes, it's too difficult and expensive to create video that would be at a caliber that companies with the budget for a paid YouTube account would want to upload.
Plus... the whole universal search integration is key to this. What business wouldn't pay for the "opportunity" to be included in the universal search results? You'd have to pay.
However, for some enterprising web entrepreneur, it will be their billion dollar company. I agree that a business video site is something many businesses (especially small businesses) would be interested in. There are many ways small businesses could use video to enhance their websites or increase their businesses.
I just do not think Google is going to care-have they ever listened? Why try to get them interested when they aren't. I think they would rather sell you TV advertising or radio advertising through AdWords.
I think we are missing the opportunity ourselves here.
As someone above said, this would be a great idea for a startup, but not for Google.
And 1.2 Billion/year isn't enough to interest them? Um... tell that to the shareholders and I bet they disagree.
You're right, web video should be on your site first for businesses.
I guess I'm struggling with how I can incorporate having strictly corporate videos on youtube into a broader strategy - and there may not be a way to do so, it might simply be an easy way to host the video.
You've got me thinking.
Adding video to your site in the future will be as easy as adding a blog is today. Get my point? Millions of businesses still can't figure that out. Video is tougher.
Keep thinking!!! I will to.
google is the world!
there is only google!
Intersting idea. You are suggesting that google become both a content delivery network (many exist and many, many more will spring up in the next few years) and a video content aggregator for all business video.
Google as a business video CDN - like almost every new business on the web - Google, Microsoft, Apple and everyone else with huge capital reserves has to decide what business they are in... and stick to their knitting. I could imagine a hundred impationed articles -just like this one - defining yet another multi billion dollar opportunity that Google is ignoring. I agree that this idea is closer to their core advertising model than most, but I'm not convinced this is the right move for them.
Google as a Business Video Content Aggregator. Google owns search already - so this is not a pressing business issue for them. The reason the VC's in silicon valley haven't invested millions into this business idea is that no one wants to compete directly with Google. (Are you going to go to Google to look for business information or are you going to go to Biztube and do a search for a video related to your query?)
How important would this new site / portal / tool be. Video is just a media type (getting lots of hype)Why is there no company brochure portal, or product brochure portal? Yes - video is going to become a very importan marketing tool for all companies (lot's of it will be crap - just like websites were 10 years ago and still are today) but video is just another media type used for marketing. Am I going to a site/portal to look for business videos or am I going to the web to look for something to solve my busness problem- video or otherwise. Just like companies today make the mistake of putting all of their video's together under a 'videos' link (like they assume that people are actually looking for 'videos' ) on their websites, putting a whack of disparate business videos together on a video portal (just because they are the same media type) won't necessarily help people get answers to their business problems.
Yes, Google could easily become a CDN and compete with Akamai and the many other CDN players who also charge a fee to host content, but they could just as easily do something else with their billions.
=P