DISQUS

Jim Kukral: How Does YouTube Rank Videos For Organic Search?

  • Kellie · 2 years ago
    I've seen some tutorials on it and know it gave me a headache just thinking about it. :) Has to do with tags, description, etc, etc. Lots of tricks just like in how you would code a web page. I'll see if I can find some of the links again for you if you're really interested.

    I just remembering thinking...dang that looks like an awful lot of work for one video. :)I suppose once you are familiar with the layout/format/process it becomes fairly quick.
  • Jim Kukral · 2 years ago
    Yeah, I'm interested, send them over!

    But it's about more than titles and descriptions, believe me.
  • Kellie · 2 years ago
    Yep, definitely about a lot more than just that. What came to mind off the top of my head. What I've seen was very involved and my brain somewhat seized up. I'll see if I can find the links again.
  • Shawn Collins · 2 years ago
    I can't imagine Google is rating them on production value. I'd think the number of views plays a large role, as well as the title, description, and tags, plus the account posting the video and their tenure on YouTube.

    But that's all just a guess.
  • Joel Cheesman · 2 years ago
    Backlinks and imbeds.
  • Jim Kukral · 2 years ago
    Joel, that's an interesting concept for backlinks. But embeds? How can that video get to #2 so quickly? Just by having a ton of sites embed the video?

    Heh, you know, I just checked that #2 video has "embeds blocked". So that means that they don't want us to know where they are embedding their videos, which means they probably dumped the video across a bunch of domains/blogs to boost their ranking. Holy crap.
  • shazad · 2 years ago
    I suppose with google taking over they will revise and revitalise their ranking strategies