DISQUS

Jonathan (Trust) · 2 years ago

"Well, testing is the biggest way to find out. Set a time limit for your test, say 1-month, and measure the conversion rate against your other ones. If it isn’t converting high enough, make the decision to dump it right away and try something else. Stick to that decision. "

What if the others have a higher EPC (but lower conversion rate) or if you make money with them regardless. Conversion rate is just one factor, whether you make money with the program is the ultimate one. You could actually have one program in the same vertical converting better than another but the other one could actually be making you more money.

Jim Kukral · 2 years ago

"Conversion rate is just one factor, whether you make money with the program is the ultimate one."

I only spend time on a few programs trust. So when I put everything into a program, it's a full-shot. After a month, you have to be able to walk away if it's not converting with that approach.

Now, if you run a "mall" site or something, maybe you can afford to make a tiny bit of money across a wide reach.

I think we agree. I'm just saying...

Jonathan (Trust) · 2 years ago

Yep, mall sites are great. Great way to test out many merchants and make great money if you know what you're doing. After time you'll find which ones do good for you and find ways to send them more traffic or further develop them out with new pages, sites or ideas.

Not sure what you can do with SEO Book. I think it is one of best out there on SEO so it should convert pretty good. Usually when it doesn't it's like what you said, the marketing or oversaturation.

aaron wall · 2 years ago

Thanks for the mention Jim. I totally agree that my brand has a lot of exposure.

I don't think I want to make another ebook at this point. The one I have is already a lot of work.

I know it would be more profitable to create another product and resell it to the same group, but my goal (at least for now) is to do a lot more doing than teaching, just keep on doing SEO Book while I develop many other passive revenue streams away from that site.

AndyBeard · 2 years ago

There are other factors

1. Did you review/pre-sell it
2. Is it just saturated for your readership?

I only casually mentioned it when I did a paid review of Aaron's SEO Glossary yet that converted 2 sales (and Aaron paid me)

It is never a saturated market if you can still find websites (as you recently pointed out) who have sucky SEO.

Congrats on the fixed permalinks, did you use the permalink redirect plugin?

Jim Kukral · 2 years ago

@Aaron, would you consider then upping your commission then? That might be a good way to keep the program interest for people like me.

@Andy, You're absolutely right, you do have to consider the audience saturation level as well.

Yes, I used the migration permalink plugin. Worked pretty good, even though the instructions are kinda wacky.