DISQUS

Jim Kukral: HHgregg Case Study: A Bad Salesperson Can Destroy Your Brand

  • Dan · 1 year ago
    We need more detail on what the bad salesperson did and said -- you were too brief on that. What exactly happened?
  • Jim Kukral TheBizWebCoach · 1 year ago
    We told him we were going to check out some other stores and prices and he turned into a total douche. Like we were wasting his time. Instead of trying to reassure us, he just gave up on us and tried to guilt us into buying from him. Pathetic.
  • ElizabethPW · 1 year ago
    Isn't it amazing how dumb salespeople can be?!

    I never shop in Circuit City because I have had a few bad experiences where I did not get help because I'm a woman and shop w/ a kid w/ me. Seriously. Twice got completely ignored. Once, they asked if I was bringing in my husband. What, are you serious?! Those salespeople would pee in their pants if they knew the limit on my Visa card. And the fact that besides what car my husband drives and our TV, I make all of the other purchase decisions for our household. And dude, it's 2008!

    Whatever, I shop online most of the time, at BestBuy, and a few other department stores. (at Macy's where we bought our mattress the salesperson bonded with my daughter and they were even hugging at the end. let me tell you, that went far w/ me)

    ~ Elizabeth
  • Jim Kukral TheBizWebCoach · 1 year ago
    "Those salespeople would pee in their pants if they knew the limit on my Visa card."

    Haha, that is the line of the century!
  • Mike1115 · 1 year ago
    Not only salespeople. but anyone in an organization or company that speaks to a customer becomes the customer service rep of that company. I've experienced it done well with a Geek Squad guy at a Best Buy that saved the sale from another guy I wanted to slap, and I've experienced outrageous disasters with the SBA ( Small Business Administration). To this day, I tell small business owners if they want a bunch of green college kids to critique their business plans, or get belittled by government executives then give the SBA a call. However, if you want to start a successful business then be an entrepreneur and work it.
  • Jim Kukral TheBizWebCoach · 1 year ago
    Very true about customer service people too.
  • dailybragger · 1 year ago
    Jim,
    I know which HH Gregg you are talking about. (Ridge and Brookpark.) The only reason I shop there is because I have a college buddy of mine who works there and he gives me a break. If he didn't work there, I honestly would not shop there for the same reasons that you have.
  • Jim Kukral TheBizWebCoach · 1 year ago
    Pretty funny. You're exactly correct on the location.
  • Sire · 1 year ago
    Jim, what can I say except that I don't think I can be quite as harsh as you by writing of a whole company because of one stupid ignorant sales person. What of all the other sales people that work there whose standards may well be exceptional, and what have you proved other than you can throw around a lot of weight.

    That sales person is still working there and the bosses are probably oblivious of his moronic techniques. Unless you made a point of seeing management and telling them how they are losing business because of their sales staff's techniques, especially one in particular, how can they ever hope to improve their interaction with the public.

    I used to be a salesman and the way that wanker acted in regards to you wanting to shop around was definitely the wrong thing to do and whilst you have every right not to go there again, I personally would have given them another shot.
  • Jim Kukral TheBizWebCoach · 1 year ago
    You're a better consumer than I am. I admit I'm being a bit jumpy by blaming the entire company. That's just how I am. I will say this... It all starts from the top person. A company tone is set from that person. I consider it the top sales person's job to ensure that doesn't happen.
  • Sire · 1 year ago
    That may be true of a small company, and being an Aussie I am not at all familiar with the mob you were dealing with but it seems to be a large firm. Tell you the truth Jim I would have much preferred that you had posted a photo of the offending salesman with a do not approach stamp tattooed on his forehead, but then again that would just open you up for some sort of suit or something.

    I reckon the best bet would to ring management and tell them of your experience so that they can put some sort of action into place.
  • Jim Kukral TheBizWebCoach · 1 year ago
    I should have taken his photo with my iphone, eh? I was with my kids so I wasn't about to start a ruckus.
  • Sire · 1 year ago
    Yeah, there's no point causing a ruckus while kids are present, but it's not too late to let management know that they have an undesirable staff member who is letting the whole team down.
  • caleb · 1 year ago
    And I suppose you would never go back to Applebees if you had a bad waitress once?
    I get that this turned you off but you would think with your implied business background you would realize that one person is just that -- one person. To sware off a company because of how one person behaved one time is a litte short sighted. A good company can probably weed out folks like that from working there for long.
  • Jim Kukral TheBizWebCoach · 1 year ago
    Bad analogy. A waitress isn't a persuader. He/she isn't a voice of the company. Waiters take your order and bring it to you.
  • Mike Lau · 1 year ago
    I wouldn't get that mad over this issue.

    Try living in New York for a week and you will soon realize this is the norm! The opposite of NYC is Tokyo. Absolutely prefect service with no tipping. At McDonalds, KFC, etc. the tables and restrooms are spanking clean. Here in NYC (or anywhere else), places are full of shi......
  • Eric Dytzel · 1 year ago
    Several years ago I went car shopping. It was a Saturday morning and I got up showered put on a pair of jeans and a t-shirt and off I went. I guess I just didn't look like I had what it takes to buy a new car. I was driving my old beat up escort (great car kept it for years) and I suppose I might have given off a bad impression. Anyway I looked around and found a car that I like and wanted to take for a test drive. The car salesman actually tried to talk me out of the car and started to direct me to the used side of the lot. I told him I didn't want a used car I wanted a new one. It was a 2004 Buick Century with on 21 miles on it. He actually told me "I don't think this is the car for you". Can you believe that????

    Anyway to make a long story short...........I left and went to another dealership across town bought the exact same car, same color and everything. Wrote a check for 50% down and financed the rest and drove off the lot. I just couldnt help myself. I went back to the first car lot and found the first salesman. I parked, got out and walked up to him (his sales manager was standing there also) and I rather smugly said "you should have let me test drive that Buick earlier..... I just bought this one. Have a great day" You could see the color drain from his face.

    Lesson to others.......never ever judge a person by what they look like, what they drive or what they wear. Heck I have a friend here in Kentucky that is a millionaire many times over..........he drives a 40 year old truck with rust on the sides and a dashboard full of papers and coffee cups all over the floor.

    You just never know. BTW it was Hudson Automotive in Madisonville KY when they were on South Main Street.
  • Aaron Kine · 1 year ago
    And I suppose you were perfect on every sale, never second guessed yourself, never had a bad day. I have been a sales trainer for many years and let me assure you with adults some people listen some people dont. How can you expect this company to get any better if you wouldnt even be man enough to call them directly. I have shopped at hhgregg for 36 yrs and let me assure you it is the best company in my major metro area.
  • Jim Kukral TheBizWebCoach · 1 year ago
    No, I'm not perfect on every sale. That's why I don't get them all.

    Sorry, I don't buy your argument. It's your responsibility to ensure your sales team is on your message and tactics. It's your failure if not. Don't blame the sales person.