Jim Kukral - Latest Comments in Fun Is The Key To Marketing To The Long-Tail

Re: Fun Is The Key To Marketing To The Long-Tail

jen_chan, writer MemberSpeed.c — Sat, 24 Nov 2007 14:46:21 -0000

Fun is good. Who doesn't like fun? It makes things less of a chore and even helps people understand concepts better. I applaud you for creating something for fun. Whether people take it seriously or not is really not important. At least, they're having fun. all things seem to fall into place when we leave things to just work out on their own.

Re: Fun Is The Key To Marketing To The Long-Tail

prankster — Wed, 21 Nov 2007 11:43:06 -0000

good point Kevin,

With ppp on the google attack. Its pushing for bloggers to actually add value, then just selling off the seo link value.

So with scratchback, its a basic model to say, hey am I worth a buck?

Jim has spoken about this model at affiliate summits in the past. Fo how bloggers were working the tip jar. To well beg... I mean ask for.... a virtual starbucks coffee or beer donation?

Jim keep on making things on the web fun. It's how we stumbled into a business model from doing funny product, comedy reviews on the web since 96'.

But now we just branded it as a service called "linkbait". So that we could stay with the latest hot web 2.0 marketing words.

Re: Fun Is The Key To Marketing To The Long-Tail

Jim Kukral — Tue, 20 Nov 2007 20:07:25 -0000

Indeed Kevin, thanks for commenting.

Re: Fun Is The Key To Marketing To The Long-Tail

Kevin Muldoon — Tue, 20 Nov 2007 19:38:43 -0000

I know that you are not trying to market it as a money making service and are looking to promote it as a tipping service etc. It's never going to the main source of income for any big blog however I do think it will be provide a little extra cash for bloggers.

Regarding lower traffic blogs, I think that scratchback could make more money on some blogs than adsense. And with payperpost dying a death, the options for lower traffic bloggers are slowly disappearing.