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- Nice to know someone who actually made money with social media. I'm not saying it doesn't work, just that I haven't heard many people giving proof it's working for them. To me, good...
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9 months ago
9 months ago
The one thing I would add would be the use of content as a low cost strategy to continue adding value and building customer relationships. As an example, you mention sending newsletters as something that a lot of businesses would be doing anyway - I think the trick here is not using newsletters as a way of 'telling them about the business' but rather as a way of delivering really useful information. Information that makes them smarter, helps them make smarter buying decisions and builds a relationship.
Becky also mentions the need to understand the customer. I think content has value here as well - you can use content to become a trusted resource and answer their biggest needs. Instead of sending a basket from Amazon as a gift, how about sending a useful case study specific to their industry?