DISQUS

mudflation · 2 years ago

I dont mind advertisements usually since thats really the cost of getting something for free, ie. internet, radio, tv, etc. But then you have websites that are nothing but ads, tv stations (TBS im looking at you) that have more commercials than content, and radio stations with the same thing you have to ask yourself when enoughs enough?

Sara · 2 years ago

Hey Jim,

I think you make an excellent point here. Because of all the new technology, traditional advertising has lost 99% of its effectiveness with the most important target markets. Sure, my grandmother still watches the commercials during Wheel of Fortune, but, at 90, she's not out buying hair color and fast food.

I think conversational marketing is a necessary progression of advertising. As a marketer it takes a bit more work because you really need to know your target prospects, but once you get that part down the conversion rates are generally much better than, for example, a non-targeted television ad shown to millions of napping and nuking consumers.

As a consumer, I like that the advertisements being served to me are for products that I might actually purchase. Sure, it doesn't help me hold on to my money, but it makes me more likely to pay attention. And, really, when consumers spend money on things from which they can actually benefit then everyone wins.

Sara