Jim Kukral - Latest Comments in 5 Tips To Selling Ad Sponsorships In Web Videos

Re: 5 Tips To Selling Ad Sponsorships In Web Videos

Lisa Marie Mary — Wed, 05 Mar 2008 10:25:02 -0000

Ok, that's great, I totally get that, I'm learning to look at all of this with 'branding glasses' on, instead of the hyper-crazed, "I need links! I need links!" kind of way! (Hoping the Niche Widget is the same...) If I were, however, to hook up with, say - a cool personalized book company - and along with the video, I wrote a short post to go with it, in which would be a link to them. Would I need to discuss with them, that the link would be no-follow? (Sorry this is so simplistic, I'm just venturing back into the world of marketing and branding again, after being distracted for over a year, and completely engrossed in the 'buy links/sell links' world which was not really building a long-term business for me.)

Re: 5 Tips To Selling Ad Sponsorships In Web Videos

Jim Kukral — Tue, 04 Mar 2008 12:50:46 -0000

Tom, sounds good!

@Lisa, It should be pointed out that most every ad serving technology uses something like Javascript which is nofollow. This isn't about selling text links or page rank. Advertising in this type of manner is about branding, not clicks.

Re: 5 Tips To Selling Ad Sponsorships In Web Videos

Lisa Marie Mary — Tue, 04 Mar 2008 12:44:32 -0000

When you are approaching the advertisers, do you tell them that any links in the text will be no-follow? Or does everyone just accept that to be how it is now?

Re: 5 Tips To Selling Ad Sponsorships In Web Videos

Tom Beaton — Mon, 03 Mar 2008 22:31:38 -0000

I have a new video project launching soon. I shall let you know how I get along with the selling of ads. I think it has great potential.