Jim Kukral: 5 Tips To Selling Ad Sponsorships In Web Videos
Tom Beaton
· 1 year ago
I have a new video project launching soon. I shall let you know how I get along with the selling of ads. I think it has great potential.
Lisa Marie Mary
· 1 year ago
When you are approaching the advertisers, do you tell them that any links in the text will be no-follow? Or does everyone just accept that to be how it is now?
Jim Kukral
· 1 year ago
Tom, sounds good!
@Lisa, It should be pointed out that most every ad serving technology uses something like Javascript which is nofollow. This isn't about selling text links or page rank. Advertising in this type of manner is about branding, not clicks.
Lisa Marie Mary
· 1 year ago
Ok, that's great, I totally get that, I'm learning to look at all of this with 'branding glasses' on, instead of the hyper-crazed, "I need links! I need links!" kind of way! (Hoping the Niche Widget is the same...) If I were, however, to hook up with, say - a cool personalized book company - and along with the video, I wrote a short post to go with it, in which would be a link to them. Would I need to discuss with them, that the link would be no-follow? (Sorry this is so simplistic, I'm just venturing back into the world of marketing and branding again, after being distracted for over a year, and completely engrossed in the 'buy links/sell links' world which was not really building a long-term business for me.)
All Comments
@Lisa, It should be pointed out that most every ad serving technology uses something like Javascript which is nofollow. This isn't about selling text links or page rank. Advertising in this type of manner is about branding, not clicks.